Hello, fellow travelers!
This is Rikotama, a writer for SaruKuma!

Today, I’m excited to introduce you to a hidden gem located in Sakuramachi, Chuo Ward, Kumamoto City:
Cream Puff Specialty Shop Ululu!

You’ll find this delightful shop on the B1 floor of Sakuramachi Kumamoto, the city’s massive shopping and bus terminal complex!
The charming pink storefront is impossible to miss — it’s absolutely adorable! ♪

And here’s the exciting part —
this shop was crowned Champion of the 2019 Cream Puff Grand Prix in Japan!

With credentials like that, there’s simply no way to skip a visit! (≧▽≦)

The display case is filled with a tempting variety of cream puffs! ☆

The grand prize winner: Ululu Choux — ¥230

And the Croissant Choux — ¥230

Premium Caramel Nut Choux — ¥280

Just look at how generously sized this one is! (=ﾟωﾟ)ﾉ

Tiramisu Pie Choux — ¥280 → ¥230 (limited-time special from October 23–29)

There was even a seasonal favorite: the Aso Japanese Chestnut Mont Blanc Choux — ¥350, made with locally grown chestnuts from the famous Aso region!

It’s like enjoying a slice of cake and a cream puff all in one delicious bite! ♬

What a treat~~ (≧▽≦)

For payment, the shop accepts PayPay (a popular Japanese mobile payment app) as well as various credit cards — super convenient for travelers!

True to its popularity, while I was waiting for my order, more and more customers kept lining up — it quickly became a huge queue! (=ﾟωﾟ)ﾉ Incredible!!!

Recommended Menu

Of course, I had to try the star of the show! I ordered the Grand Prix Champion ☆ Ululu Choux for ¥230! (*^▽^*)

It came beautifully packaged in this cute triangular wrapping! ♡

When you pick it up, you can feel the satisfying weight in your hand! (/・ω・)/

Break it open and… WOW! Cream galore! (*´▽｀*)

Velvety, luscious cream practically overflows from inside!

The choux pastry itself is a crunchy cookie-style shell loaded with chocolate chips!

The texture is fantastic! ☆☆☆ The little chocolate chip surprises along the way are so much fun! (*’ω’*)

And the cream has a delicate, gentle sweetness that goes down so easily — even with that generous filling, you’ll polish it off in no time! ♬

This is one cream puff that’s absolutely worth waiting in line for — guaranteed!

So when you’re visiting Sakuramachi Kumamoto, be sure to drop by and treat yourself! ☆

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Frequently Asked Questions

※Information is current as of the time of coverage. Prices and hours are subject to change. Please confirm before visiting.